Abdullah Alhabli

abdullah.alhabli:~$

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Salesforce architect, integrations engineer, and AI builder — helping companies ship systems that actually work.

15+ yrs consulting & delivery Salesforce · MuleSoft · AI Riyadh / Khobar · KSA Bilingual AR / EN

▲ Ask my AI agent Offline for maintenance

Hi — I'm Abdullah's AI agent. Ask me about his experience, availability, or book a call. When live, I run on a Kubernetes cluster in his homelab (vLLM on an RTX 4090). Try a question:

§01 · Expertise

What I do

Where I deliver the most value for clients.

01 — CRM

Salesforce & CRM architecture

Deep CRM expertise across the stack: data models, automation, security, and scale. I design CRMs that hold up as the business grows.

Sales Cloud · Service Cloud · Data Cloud · Apex · LWC

02 — Integration

Systems integration

MuleSoft, n8n, and custom API-led integrations built from the ground up. I connect whatever needs connecting, the right way.

MuleSoft · n8n · REST / SOAP · OAuth 2.0 / JWT

03 — AI Agents

Production-grade AI agents

I build AI agents that ship to production — reliable, observable, and tied to real business outcomes. Not demos.

Agentforce · tool-use · evals · observability

04 — Delivery

Delivery & governance

Certified Scrum Master. Tight project governance, honest timelines, on-time delivery. I treat the client's investment like my own.

Scrum (CSM) · pre-sales · roadmap · QA / UAT

§02 · Experience

The route so far

Seventeen years from enterprise consulting to founding teams to Salesforce architecture — and a current chapter spent going deeper into the infrastructure underneath it all. Here's the route, milestone by milestone, with the tools picked up and the skills earned at each stop.

2008 — 2009

Consultant

Ernst & Young · Riyadh, KSA

Where it started: a BMAS enterprise & government consultant leading client acceptance testing, stakeholder communication, and enterprise-scale deployment preparation on large public-sector engagements.

Tools used

UAT & Test Plans Stakeholder Mgmt Enterprise Deployment

Skills gained

Client acceptance testing Enterprise delivery rigor Executive communication

2009 — 2011

Creative Copywriter — Founding Team

The Brandwill Agency · Jeddah, KSA

Founding team member serving Saudi Binladin Group, Goody, and Aramco. Worked alongside the Creative Director on brand identities and content strategies, and helped grow the team from zero to 15 in two years to meet client demand.

Tools used

Brand & Copy Team Building Content Strategy

Skills gained

Storytelling & positioning Scaling a team 0 → 15 Enterprise client relationships

2014 — 2020

Founder

HeroMaid (Acquired) & serviceSEOguy.com

Built two companies from zero. At HeroMaid: designed the CRM/FSM systems, hired and managed dev teams, and scaled to $63K MRR across three markets before it was acquired in 2020. At serviceSEOguy: led developers and designers, running daily scrums and a full-cycle SDLC on client integration projects.

Tools used

CRM / FSM Design Scrum / SDLC Integrations Hiring & Mgmt

Skills gained

Zero-to-one product building Running engineering teams P&L & scaling to acquisition

Dec 2019 — Aug 2024

Senior Salesforce Administrator & Team Lead

Edlio · Los Angeles, CA

Built and led a cross-department Salesforce team of 2–5, partnering with the CFO and executives as the primary CRM lead across Sales, Finance, Marketing, and Client Services. Ran three acquisition consolidations end-to-end, deployed Account Engagement and Agentforce AI with custom Apex and Flows, and stood up CI/CD with GitHub Actions and Gearset.

Tools used

Sales & Service Cloud Agentforce Apex / Flows GitHub Actions + Gearset NetSuite · Maxio · Outreach

Skills gained

Salesforce platform at scale CI/CD & release management M&A data consolidation Agile transformation

Aug 2024 — PresentActive

Founder & Salesforce Architect

Alhabli Consulting · alhabli.com

Founded a Salesforce consulting practice serving multiple clients on architecture, integration, data strategy, and full implementation delivery — owning engagements from scoping and solution design through production go-live. Built MuleSoft-based, bidirectional API-led integrations across Salesforce, HubSpot, NetSuite, and Maxio; stood up Marketing Cloud journeys and a Data Cloud unification layer that consolidates KPIs from 4+ systems into Tableau; and led an AI-assisted multi-system CRM migration with a 160M+ record deduplication.

Tools used

Salesforce · Data Cloud Marketing Cloud MuleSoft / API-Led Tableau AI-assisted Migration OAuth 2.0 / JWT

Skills gained

End-to-end solution architecture Identity resolution at 160M+ records Pre-sales through managed services Production-grade AI agents

2026 — OngoingNow

Platform Engineering

Self-directed · iac-kubernetes-homelab ↗

I put AI agents into production on stacks the client owns and controls. I work deeply in Agentforce when that's the right fit, but I also build platform-agnostic custom solutions for clients who want more flexibility — deployed wherever they need to run, with the CI/CD, AgentOps, and observability that keep them dependable in production. My three-node Kubernetes homelab on Proxmox is where I sharpen that edge — running the full DevOps loop (IaC, declarative YAML, GitOps) to test new tooling and evolving agentic-engineering best practices before they reach a client engagement.

Tools used

Linux Terraform Ansible Proxmox Kubernetes GitOps

Skills gained

Infrastructure-as-Code (IaC) Declarative YAML & provisioning GitOps delivery pipelines Cluster operations & automation

B.S. Management Information Systems

King Fahd University of Petroleum & Minerals (KFUPM), Dhahran

3.8 GPA

Certifications

Salesforce Certified Administrator
Certified Scrum Master (ScrumAlliance)
Platform Developer I In progress

Languages & eligibility

Arabic — Native
English — Native
Saudi National · Saudization eligible

§03 · About

A short introduction

Fifteen years in, I've spent most of my career as the person companies call when their CRM has to actually run the business — not look good in a demo. I started in BMAS at Ernst & Young in Riyadh, built and sold a field-services company, then spent five years at Edlio in Los Angeles leading Salesforce across Sales, Finance, Marketing, and Client Services — including three acquisition consolidations end-to-end.

Today I run a Salesforce consulting practice focused on integration-heavy work, Data Cloud, and production AI agents. KFUPM grad, Certified Scrum Master, bilingual Arabic and English, based in Saudi Arabia and working with clients across KSA and the US.

Edu: KFUPM, MIS — 3.8 GPA
Certs: SF Admin · CSM · PD I (wip)
Lang: Arabic · English
Loc: Riyadh / Khobar, KSA
Status: Saudization-eligible

§04 · Contact

Get in touch

Tell me about your project — the systems involved, timeline, and goals. I'll respond within 24 hours.

Message received — I'll get back to you within 24 hours.